Thursday, September 30, 2010
Tuesday, September 28, 2010
Jessica Hische video
Saturday, September 25, 2010
Sweet Typography
http://www.graphicmania.net/typographic-ideas/
Friday, September 24, 2010
Tart Workshop

Hey guys I found this cool blog that belongs to Crystal Kluge, who has designed many interesting typefaces. Check out her site:
http://tartworkshop.blogspot.com/
Thursday, September 23, 2010
Adobe Kuler
Wednesday, September 22, 2010
Notes on 'Text' from 9/21
1. The body text is the main block of text.
2. Designers treat body text by breaking it up into pieces to make it easier to read. For example, the use of indentation or links.
3. The term "avoiding" reading refers to making it easier to read, keeping the reader from struggling and have better readability.
4. The importance of movable type allows for mass production and cost reduction. The function of it allows for more accuracy and gives the editor's an easier job of making corrections.
5. Technological tools have changed the way we proofread, correct and manage copyright in that there are no more original manuscripts, things can be reformatted, repurposed and recombined. Also, redlining is replacing hieroglyphics.
6. Spacing is the physical object that is placed between letters. Leading is the horizontal space between lines.
7. The deconstruction theory relates to the alphabet by representing sound; it has no function without silent marks and space. Typography provides the silent marks and employs habits and techniques.
8. Linearity is a singular body of a traditional text page, one page in and out. Designers can control and manipulate the viewers.
9. Examples of linearity is the CNN scroll, Powerpoint and designers can control how the viewers eye moves across a page.
10. Typography as 'Discourse': Traditional dichotomy was shifted so images can be analyzed like text and text like images. We are communicating through text.
11. Web reading is based off culture of productive, not contemplative layout. There is impatience in digital reading, as opposed to print reading.
12. Dada and Futurism, in typography , created texts whose content was inextricable from the concrete layout of specific letterform. They combined form and content while Modernists pulled it back apart.
13. Example of how typography can change the construction and use of mediums, products and interfaces --- Typography is the main part of the iPhones usability and interface. If replaced with perhaps a serif font, it would completely change the design and readability of the iPhone. This may even discourage costumers to by it.
Tuesday, September 21, 2010
Inspirational Logo Designs
Thursday, September 16, 2010
Computer Arts Magazine
http://www.computerarts.co.uk/
Wednesday, September 15, 2010
Inspirational Typography
http://www.reencoded.com/2009/11/25/25-inspirational-typography-examples/
Enjoy!
Respond to my question below, please!
Question for the class!
Call: 561-459-0494
Please and thank you!
Alexandra
Tuesday, September 14, 2010
Sunday, September 12, 2010
Project 1 concept (Michelle Bach)
Thursday, September 9, 2010
Still on the topic of calendars...
There are so many creative calendars, I just had to add this one to the collection. It has an incredibly sleek design and the idea is simple and ingenious. You simply place fruit stickers onto the corresponding day when you eat it. You can get one here from the designer ViK.
Wednesday, September 8, 2010
Found on Google
Stumbled across..
Tuesday, September 7, 2010
9/7/10 Notes
Typography Notes
9/7/10
· 1990s: designers continued building fonts for general purpose to comfortably accommodate bodies of text
· these fonts provide designers with flexible patterns of letterforms coordinated within larger families
· Zuzana Lico, a pioneer of the digital era, created the font Mrs. Eaves
o Mrs. Eaves was inspired by John Baskerville’s type face
o Eave was said to be Baskerville’s mistress
o Mrs. Eaves was created in 1996
· Quadraat, also called “all purpose Baroque” was created by Fred Smeijers
o It’s a Dutch font and was created in 1992
· Scala was invented by Martin Majoor and has many variations such as vertical italics
o (Scala was the type face used in the text book!)
· Gotham was introduced in 2000 by Tebias Frere-Jones
o It was inspired by Port Authority Bus Terminal in NYC
o It’s geometric
· When finding a font, one should consider the different font’s history, connotation, and formal qualities
· ANATAMY OF THE LETTER
o Baseline: stable axis along a line of text
o X-height: height of lowercase letter (based on the letter “x”)
o Capheight: height between the baseline and the top of the letter
o Asender: may extend above cap height
o Counter: center of letters such as “o”
o (more letter anatomy parts on hand out)
· height: based on the point system, It also measures the distance between lines, or leading
· leading: lines between letters
· 12 points = 1 pica
· 6 picas (72 points) = 1 inch
· type can also be measured in inches, millimeters, or pixels
· TYPE CRIMES:
o Horizontal or vertical scaling
o Pseudo Italics
o Pseudo Bold
o Pseudo SMALL CAPS
· Interstate has many examples of variations
· Scala also has many variations but the sans serif offers even more
· 7 TYPE CLASSIFICATIONS
1. Sabon: Humanistic or Old Style
§ thinner
2. Baskerville: Transitional
§ A little more contrast in thickness
3. Bodoni: Modern
§ Bigger differences in line thickness
4. Clarendon: Egyptian or Slab Serif
§ Used in advertising, also known as “Monster Fonts”
5. Gill Sans: Humanist Sans Serif
§ Caligraphic
6. Helvetica: Transitional or Anonymous Sans Serif
§ Created by Max Mledinger in 1957
§ Based on futuristic Bauhaus
7. Futura: Geometric Sans Serif
§ Based even more on the Bauhaus fonts
· 16th century: organized typefaces into matched families when printers began coordinating romans and italics
Sunday, September 5, 2010
What Typeface are you?
P1 Concept (Vicki Heda)
P1 Concept (Chris Thomas)
P1 Concept (Julia Simeone)
P1 Concept (Melissa D'Amico)
P1 Concept (Alina Shafii)
Down to the simplest terms what I enjoy most is creating objects. I have a very particular fascination with handmade objects, clay specifically - from sculptural to functional objects. My love for the handmade stems from my desire to create things that will make people laugh and see something beyond a first glance. For my logotype, I want to capture attributes I see in myself - cleverness, humor, and whimsy. I hope to intentionally make design choices that influence how the viewer evaluates my logotype. I want the viewer to not only see my strongest traits, but to also notice something different, interesting, and clever that will hopefully make them laugh. I want my logotype to be memorable and completely unique to my own love of always wanting to learn/discover/ notice something interesting in the world.
P1: Ana Linares
P1 Concept (Derrick Ligon)
P1 Concept (Allyson Lindner)
P1 Concept (Lauren Castro)
P1 Concept- Cristina Fernandez
Saturday, September 4, 2010
P1 Concept: Jamie Kadin
P1 Concept - Alexandra Villella
P1 Concept : Jessica Stoun
Friday, September 3, 2010
P1 Concept: Kaley Dozier
When asked to describe my personality and characteristics, four simple words come to mind: well grounded, naturalistic, clean, and playful. When faced with a problem, I carefully think through and follow through with my decision. For this attribute, I have often been called mature and levelheaded. The naturalist in me creates this calm, easygoing personality even under times of stress. To help me remain collected, I find order and cleanliness fosters my creativity and sanity. Yet, at random moments my innocent, silly inner child emerges. All of these attributes combined create the dynamic personality that I hope to portray in my personal logotype.
Carbon Carving
This artist carves into pencils to create these amazing works of art. ttp://www.greendiary.com/

























