Thursday, December 9, 2010

Lettercult

Hey guys! Though maybe one my type website could help everyone finish out the semester and our last projects. Here a cool website to check out! www.lettercult.com

Alexandra ;-)

Wednesday, December 1, 2010

Saturday, November 27, 2010

Book-making website

For those of you who want a more professional-looking book

Tuesday, November 23, 2010

Sunday, November 21, 2010

Call for Action!!! Help Alina with her new topic!

Hello!


As I told you in an email today, Alina has decided to change her book topic. After evaluating that her previous topic certainly wasn't working in many senses, she decided to catch up with a new topic, and produce the mood board and two possible layouts this weekend to get feedback from you guys.

So, I'm attaching the materials she sent me. Please take a couple of minutes to see her materials and ideas and post some comments and suggestions about it.

Thanks!

Gaby







Thursday, November 18, 2010

Dancing Typography

Found this on a friend's status and thought it was relevant and some would get a kick out of it.

Friday, November 12, 2010

Letter and Ligatures

Really useful link that lets you copy and paste certain letters and ligatures.

http://interject.me/letters

gaby

Monday, November 8, 2010

Color in Motion

Remembered this video from class last year. It is about color and the connotations that come with each.

Thursday, November 4, 2010

The most interesting find on the textbook

I googled type crimes and found this highly amusing animation designed by Ellen Lupton- and the website happens to be for the textbook :D

Click Here
to check it out

Wednesday, November 3, 2010

Grid Exercise -- typographic crimes (raw text)

Horizontal and Vertical scaling
The proportions of the letters have been digitally distorted in order to create wider or narrower letters.

Optical Size
Some typefaces that work well at large sizes look too fragile when reduced.

Scale
Minimal differences in type size make designs look tentative and arbitrary.

Pseudo italics
The wide, ungainly forms of these mechanically skewed letters look forced and unnatural.

Capitals and linespacing
In stacks of lowercase and capital letters, the spaces between lines appear uneven because caps are tall but have no descenders.

Pseudo small caps
Halvetica has never meant to include small caps. These automatically generated characters look puny and starved; they are an abomination against nature.

Accountability
Slightly squeezed variants of primary fonts in a sign are used to make extra lines fit better, as if it wouldn’t be noticeable.

Similar weight
Typefaces that are from the same family, but are too close in weight, don’t mix well.

Similar style
Two type styles that are too similar don’t provide a counterpoint to each other.

Misuses on punctuation
Signs are visual communication with the masses. Typographic misdoings, such as inadequate apostrophes, quotations marks and hatch marks, demonstrate negligence.

Tightly tracked text
Letters that are tracked too close. Also called negative tracking.

Tracking lowercase letters
Loosely spaced lowercase letters–especially italics– look awkward because these characters are designed to sit closely together on a line.

Inaccurate line spacing
Auto spacing lines yields an uneven effect. Adjusting line spacing with the baseline shift tool helps create an even appearance.

Poorly shaped text block
In most uses, centered text should be broken into phrases with a variety of long and short lines.

Full of holes
When a justified column is too narrow it gets full of gaps.

Punctuation eats the edge.
In flush-right text, excessive punctuation weakens the right edge.

Bad rag
An ugly wedge shape spoils the ragged edge.

Wrong vertical text
Stacked lowercase doesn’t work.

Too many signals
Using paragraph spacing and indents together squanders spaces and gives the text block a flabby, indefinite shape.

Too many hierarchy signals
Emphasis can be created with just one shift. Choose either bold, or italics, or caps, or underlining... But not all of them.

Tuesday, November 2, 2010

2011 Calendar Design by Caitlin Keegan


I found this awesome calendar and loved the decorative type used for each month. Check it out:

http://www.designspongeonline.com/2010/10/caitlin-keegan-2011-calendar.html

Saturday, October 30, 2010

Website Layouts

Hey guys!
  I came across this cool website with tons of design layouts. There are 20 on first page of the link, but then there are options to look at more where it says 'For more design inspiration'.
Check it outttt. :-)
Alexandra

Friday, October 29, 2010

Wednesday, October 27, 2010

Lettering Designers Video Interviews

Hello everyone!

Check out these interviews... Lettering designers Jesse Ragan, Louise Fili and Jessica Hische.

http://www.designspongeonline.com/2010/10/video-interview-type-font-and-lettering-experts.html

Tuesday, October 26, 2010

Design Is History

Neat website about the history of graphic design

Thursday, October 21, 2010

Notes on the Grid

Grids break up space into units, controlling readability. Proper grid structure should be flexible yet structured, not rigid but mathematically based and precise. The grid structure found in books is simply a solitary field of type, but is characterized by line breaks, margins, and other paragraph variations.

Marinetti established the Futurist movement in 1919 Italy, questioning the function of the frame. He implemented the use of a very flexible grid with manipulated styles and sizes of type. This technique became a huge influence to Dada, who began to use collage heavily in their work.

El Lissitzky, a Russian Constructivist, chose to emphasize the mechanics of the letterpress in his poster design. His work also brought new ideas to the concept of symmetry and balance as space begins to work outside the visible plain. Bauhaus took these ideas and saw the grid as a "gateway to the infinite". Abstract artists like Mondrian used this expansion of the grid technique.

Jan Tschichold published "New Typography" in 1928, taking formal advice from the Futurist, Constructivist, and De Stijl movements.  The book presented the commercial opportunities of grid design as a means of order based on standard measure variations.


The Golden Section is the perfect manifestation of the grid, derived from the golden ratio that says the smallest of the two elements relates to the larger element in the same way that the larger element relates to the two combined. Based on the perfect spiral found in nature and the Fibonachi series.


The simplest grid is a single column of text surrounded by margins. When working with the grid, one can choose to work outside in, working with preset margin dimensions, or inside out, where the dimensions are decided afterward.


The Multiple Column grid is much more complex incorporating not only text but also illustration. The more columns, the more flexibility of the grid. Grids may also direct hierarchy in this manner.


A hang line allows extra space between two columns of text to maintain structure. A modular grid is the creation of grids -where horizontal divisions meet vertical divisions- across the page. This concept was used a lot by Modernists of the 1950s and 60s.

Pixar vs. Dreamworks

Found an interesting comparison between Pixar movie logotypes and Dreamworks movie logotypes:

http://retinart.net/critique/stories-their-brands-tell

Examples of Well-Designed Contact Pages

Hey guys, I thought this would be helpful for personal portfolio or design sites if you wanted to get creative with the "contact me" box.

http://www.marcvonbrockdorff.com/web-design/design/28-inspirational-examples-of-well-designed-contact-pages/

Wednesday, October 20, 2010

Poster Design for USC

I found an archived blog post on typenerd.com that features an interestingly designed lecture series poster. The detail is ridiculously brilliant :D

Sunday, October 17, 2010

This is Real Design


This is an example of brilliant design- not for its aesthetics, but for its excellence in conceptual usefulness in the real world and its recognition of the habitual human psyche. These are playing cards with faces of 'Iraqi Most Wanted' in order of hierarchy, which are then dispersed in the military. The more the soldiers play with the cards, the more acquainted they become with the list and the faces; so that when they're in the field, they can more easily recognize these criminals.

Wednesday, October 13, 2010

Lecture Series Posters

Cooper Union has several past lecture series posters on their website that are really nice!

have your say in helvetica


Came across this cross-stitching helvetica kit in a design blog and thought I'd share it with you guys:




http://www.designspongeonline.com/2010/10/have-your-say-in-helvetica.html

Tuesday, October 12, 2010

If fonts were dogs....

Poster designs

This site shows some excellent poster designs and links the you to the artist's sites as well.



20 Questions for Clients

I figured this would be rather useful when designing for a client or even a friend or family member:
Click Here

Monday, October 11, 2010

Gapgate

Brand New had some pretty interesting articles / opinions about the new gap logo, the comments others leave are also pretty interesting as well as funny.

Here and Here

Web Typography Tools

I stumbled across this article today about some cool sites and programs you can use to choose the right font, manipulate letterforms, and create some original fonts. It looked pretty interesting, it may be helpful in brainstorming for fonts to use in our poster project.

http://aext.net/2010/09/web-typography-tools/

Sunday, October 10, 2010

A Year in Caps calendar





Stumbled upon these today and thought they were pretty cool little calendars, check them out here:

http://heatherlinshome.bigcartel.com/product/a-year-in-caps-a-2011-typographic-calendar

Saturday, October 9, 2010

Feltron Annual Report

Interesting integration of type, personal life, and simple infographics.

http://feltron.com/

Sustainable Design

I love the idea of these guerrilla advertisements that actually work to decrease rather than increase waste in advertising. An interesting concept on the "poster" as well...



Taken from the article here.

Web Designs

Hi guys, I came across this website that has 70 top clean, minimalist web designs. I thought it pertained to our recent lectures because they have good hierarchy and some could be used for poster ideas. Have a good weekend!
Click Here!

100 brands of interest

http://www.helveticbrands.ch/blog/100brands3/

Thursday, October 7, 2010

typographic maps

http://www.axismaps.com/typographic.php

Dropbox

Hi everyone,

Someone told me about this service, and I thought I'd pass it along. It's not directly related to type, but its a great utility if you work with files on many different computers, or you do something you'd like to save while working in the computer lab. Dropbox is a free service that gives you 2 GB of online storage for free. You can upload any type of file, and on Mac and PC, you can download a program that integrates the service into the Finder or Windows explorer, so it's drag and drop. Really helpful and much less of a hassle than remembering a flash drive or emailing files to yourself.

Check it out at dropbox.com.

Typographic Posters

Here is a link to a site that has some great examples of typographic posters.

Wednesday, October 6, 2010

Hierarchy Exercise - 10/07/10

Text:

DRUG FACTS
Active Ingredients
Acetaminophen 325 mg Purpose Pain Reliever/Fever reducer
Dextromethorphan BBr 10 mg Purpose Cough Suppressant
Phenylephrine MCI 5 mg Purpose Nasal decongestant

Uses
Temporarily relieves common cold/flu symptoms:
Nasal Congestion
Sore throat
Cough due to minor throat and bronchial irritation
Headache
Minor aches and pains
Fever

Warnings
Overdose warning: Taking more than the recommended dose can cause serious health problems, including liver damage. In case of overdose, get medical help or contact a Poison Control Center right away. Quick medical attention is critical for adults as well as for children even if you do not notice any signs of symptoms.
Alcohol warning: If you consume 3 or more alcoholic drinks every day, ask your doctor whether you should take acetaminophen or other pain relievers/fever reducers. Acetaminophen can cause liver damage.

Do not use
With any other product containing acetaminophen
If you are now taking a prescription monoamine oxidase inhibitor (MAOI) (certain drugs for depression, psychiatric or emotional conditions, or Parkinson's disease), or for 2 weeks after stopping the MAOI drug. If you do not know if your prescription drug contains an MAOI, ask a doctor or pharmacist before taking this product.

Ask a doctor before use if you have
Heart disease
Thyroid disease
High blood pressure
Trouble urinating due to an enlarged prostate gland
Cough that occurs with too much phlegm (mucus)
Diabetes
Persistent or chronic cough as occurs with smoking, asthma or emphysema

When using this product do not use more than directed.

Stop use and ask doctor if
You get nervous, dizzy or sleepless
Pain, nasal congestion or cough gets worse or lasts more than 7 days
Fever gets worse or lasts more than 3 days
Redness or swelling is present
New symptoms occur
Sore throat is severe, lasts for more than 2 days, is accompanied or followed by fever, headache, rash, nausea or vomiting.
Cough comes back or occurs with rash or headache that lasts. These could be signs of a serious condition.

If pregnant or breast -feeding, ask a health professional before use.
Keep out of reach of children.

Directions
Do not use more than directed (see overdose warning)
Do not exceed 6 doses per 24 hours
Adults and children 12 years and over 2 softgels with water every 4 hours
Children 4 to under 12 years ask a doctor
Children under 4 years do not use

When using other Daytime or Nighttime products, carefully read each label to ensure correct dosing.

Some possible designers and typographers -- Project 2

Hi,

I put together this list of typographers and designers, in case that you want to explore their work and use it as inspiration for your project 2. If you need to see the info sheet, go to the Materials page of this blog or click here.

Saul Bass
Paul Rand
Massimo Vignelli
Milton Glaser
Jan Tschichold
Paula Scher
Stephanie Chen
Neville Brody
Chip Kidd
Art Chantry
David Carson
David Airey
Marian Bantjes
Nikolay Saveliev
Erik Spiekermann
Mathew Carter
Stefan Sagmeister
Michael Beirut
James Victore
Mike Perry
Emily CM Anderson
Jessica Hische
Ellen Lupton
Zusana Licko
Debbie Millman
Luoise Fili
Seymour Chwast
Jonathan Hoefler
Jonathan Ive
Tibor Kalman
Peter Saville
Warren Chappell
Tobias Frere-Jones
Paul Sahre

Tuesday, October 5, 2010

Cirque Du Soleil Webpage

Thought I'd post the Cirque Du Soleil website here to show the absolutely amazing design and layout:

Monday, October 4, 2010

logo pond

Cool website with lots of logos. Check it out!!

Thursday, September 30, 2010

Tuesday, September 28, 2010

Jessica Hische video

in this "interview ish" video, typographer and illustrator Jessica Hische talks about her "daily drop cap" project (basically a fancy illuminated letter kind of thing) and I really found it interesting because she talks about ideas that I am personally interested in in my design/creative work, especially for this first logotype project. but i just thought it would be a neat video to share with everyone else.

Saturday, September 25, 2010

Sweet Typography

Hey guys, came across a website with some cool typography. Check it out :)
http://www.graphicmania.net/typographic-ideas/

Friday, September 24, 2010

Tart Workshop







Hey guys I found this cool blog that belongs to Crystal Kluge, who has designed many interesting typefaces. Check out her site:

http://tartworkshop.blogspot.com/

Dear Typography




I found this poster online and thought it was hilarious!

Thursday, September 23, 2010

Adobe Kuler

If you're experimenting with color palates, you need to check this website out. Basically, it's a repository with thousands of user-submitted color palettes that are tagged with keywords.

So, typing in "clouds" gets you stormy, serene or muted colors.

It's also integrated into CS4 and 5. Go to Window-> extensions -> Kuler to check it out.

Wednesday, September 22, 2010

Notes on 'Text' from 9/21

Text
1. The body text is the main block of text.
2. Designers treat body text by breaking it up into pieces to make it easier to read. For example, the use of indentation or links.
3. The term "avoiding" reading refers to making it easier to read, keeping the reader from struggling and have better readability.
4. The importance of movable type allows for mass production and cost reduction. The function of it allows for more accuracy and gives the editor's an easier job of making corrections.
5. Technological tools have changed the way we proofread, correct and manage copyright in that there are no more original manuscripts, things can be reformatted, repurposed and recombined. Also, redlining is replacing hieroglyphics.
6. Spacing is the physical object that is placed between letters. Leading is the horizontal space between lines.
7. The deconstruction theory relates to the alphabet by representing sound; it has no function without silent marks and space. Typography provides the silent marks and employs habits and techniques.
8. Linearity is a singular body of a traditional text page, one page in and out. Designers can control and manipulate the viewers.
9. Examples of linearity is the CNN scroll, Powerpoint and designers can control how the viewers eye moves across a page.
10. Typography as 'Discourse': Traditional dichotomy was shifted so images can be analyzed like text and text like images. We are communicating through text.
11. Web reading is based off culture of productive, not contemplative layout. There is impatience in digital reading, as opposed to print reading.
12. Dada and Futurism, in typography , created texts whose content was inextricable from the concrete layout of specific letterform. They combined form and content while Modernists pulled it back apart.
13. Example of how typography can change the construction and use of mediums, products and interfaces --- Typography is the main part of the iPhones usability and interface. If replaced with perhaps a serif font, it would completely change the design and readability of the iPhone. This may even discourage costumers to by it.

Tuesday, September 21, 2010

Inspirational Logo Designs

Inspirational logo designs

Thought this site was pretty cool, have seen some of these before but it does go along with our project 1

Thursday, September 16, 2010

Computer Arts Magazine

I actually found an issue of this particular UK magazine in the school bookstore- It's really interesting because it has not only different types and designs, but it also includes a lot of tutorials, galleries, and interesting articles. It's something definitely worth getting :)

http://www.computerarts.co.uk/

Type grown from e-coli

Wednesday, September 15, 2010

All the cool kids have one


typographic scarves & more

HERE

Inspirational Typography

On other noter... here's 25 inspirational typography....
http://www.reencoded.com/2009/11/25/25-inspirational-typography-examples/

Enjoy!

Respond to my question below, please!

Question for the class!

Hi guys, I was wondering if any of you Illustrator nerds (hehe) knew how to do something... I have text and I clicked create outlines and then moved the letters so they are connecting... How can I make it an object with just points around the outside instead of around each letter? So I can put a stroke just around the new object and not the individual letters...

Call: 561-459-0494

Please and thank you!
Alexandra

Sunday, September 12, 2010

Project 1 concept (Michelle Bach)

For a while I have been struggling with who I am as a person and what my own logo would look like. Over the summer I spent a lot of time trying to figure these things out and I still have not come to a good conclusion. I ended up making a long long list of all my likes and dislikes. A few of the main dislikes are the unknown, growing old, not knowing what I want with my life and politics. All of these things frighten me (except for politics).
The things that I like, which are my main comforts, are star gazing, my family, shoes ;), music, color, doodling, and hand written fonts. The logo that I ended up making this summer is bright and circular which are things that show my personality because I am a very fun person but I want to take my logo further and start over. I am just stuck on where to go at this point. I worry because I spent so long this summer thinking and I did not get anywhere.

Thursday, September 9, 2010

Still on the topic of calendars...


There are so many creative calendars, I just had to add this one to the collection. It has an incredibly sleek design and the idea is simple and ingenious. You simply place fruit stickers onto the corresponding day when you eat it. You can get one here from the designer ViK.

Wednesday, September 8, 2010

Found on Google

I found this really cool typographer named Thomas Broome who illustrates pictures with nothing but words. Must have taken a lot of patience: http://thomasbroome.se/mm2_1.htm

Stumbled across..

I have been searching the internet for inspiration with my logotype and I came across this- I thought it was interesting, especially since I am playing with the idea of life/decay and vulnerability. Link: Typeface in skin


I also saw this as well and it made me laugh-


Tuesday, September 7, 2010

9/7/10 Notes

Typography Notes

9/7/10

· 1990s: designers continued building fonts for general purpose to comfortably accommodate bodies of text

· these fonts provide designers with flexible patterns of letterforms coordinated within larger families

· Zuzana Lico, a pioneer of the digital era, created the font Mrs. Eaves

o Mrs. Eaves was inspired by John Baskerville’s type face

o Eave was said to be Baskerville’s mistress

o Mrs. Eaves was created in 1996

· Quadraat, also called “all purpose Baroque” was created by Fred Smeijers

o It’s a Dutch font and was created in 1992

· Scala was invented by Martin Majoor and has many variations such as vertical italics

o (Scala was the type face used in the text book!)

· Gotham was introduced in 2000 by Tebias Frere-Jones

o It was inspired by Port Authority Bus Terminal in NYC

o It’s geometric

· When finding a font, one should consider the different font’s history, connotation, and formal qualities

· ANATAMY OF THE LETTER

o Baseline: stable axis along a line of text

o X-height: height of lowercase letter (based on the letter “x”)

o Capheight: height between the baseline and the top of the letter

o Asender: may extend above cap height

o Counter: center of letters such as “o”

o (more letter anatomy parts on hand out)

· height: based on the point system, It also measures the distance between lines, or leading

· leading: lines between letters

· 12 points = 1 pica

· 6 picas (72 points) = 1 inch

· type can also be measured in inches, millimeters, or pixels

· TYPE CRIMES:

o Horizontal or vertical scaling

o Pseudo Italics

o Pseudo Bold

o Pseudo SMALL CAPS

· Interstate has many examples of variations

· Scala also has many variations but the sans serif offers even more

· 7 TYPE CLASSIFICATIONS

1. Sabon: Humanistic or Old Style

§ thinner

2. Baskerville: Transitional

§ A little more contrast in thickness

3. Bodoni: Modern

§ Bigger differences in line thickness

4. Clarendon: Egyptian or Slab Serif

§ Used in advertising, also known as “Monster Fonts”

5. Gill Sans: Humanist Sans Serif

§ Caligraphic

6. Helvetica: Transitional or Anonymous Sans Serif

§ Created by Max Mledinger in 1957

§ Based on futuristic Bauhaus

7. Futura: Geometric Sans Serif

§ Based even more on the Bauhaus fonts

· 16th century: organized typefaces into matched families when printers began coordinating romans and italics

Sunday, September 5, 2010

History of Typography Lecture 2 — 31 Aug 2010


Sorry for the delay — here's the notes from the last Tuesday.

What Typeface are you?

This is a great quiz which, after answering 4 questions, shows you which typeface best describes you.  Which one are you?

P1 Concept (Vicki Heda)

Narrowing down who one is and what he/she is about to a few simple character traits is not an easy task.  This was no exception when I was asked to do it myself.  After some reflection and deep thinking, the traits I would like to portray in a self-logo would be determination, attachment and silliness.  I am a determined hard-worker; when I get a goal or am given a challenge, I overcome through persistence and dedication.  Though I can sometimes show little emotion when I am overly focused on a goal, I am an emotional person and I become very attached to my loved ones as well as my beliefs.  Nevertheless, anyone who knows me, and sometimes even just knows of me, knows that I have an extraordinarily silly side and I love to laugh and have fun, and I am happiest when everyone around me is happy.

P1 Concept (Chris Thomas)

I am a person with 19 years experience. Relatively, that's not too long , but it is enough time that I am a complex human being who has experienced many events, done many things, and established a vast web of associations and connections.

Aren't we all? In that sense, it is imperative that in boiling myself down to a logotype, I am concise and clear. I remember reading a talk Milton Glaser once gave, and in it he said , "Just enough is more." So that's where I aim to be.

The first thing I started with was not the personal and professional elements of me I want to communicate, but exactly what "me" I wanted to communicate. I ran down a whole list of all the things I use to identify myself, and I went from there. My name is my raw material in this project. Unfortunately, my name is not exclusive. I'm already a retired football player, record producer, politician, and author — to name a few. I want to experiment to see what stands out as the most memorable name for myself, be it a nickname, my initials, etc. I feel like that's one of my most important design challenges while working this through. Beyond that, I want to incorporate my geography, where I am and where I grew, (Florida), because I feel that is one of the blanket elements that has shaped me the most as a person, and also relates back to my history before me — my parents and grandparents all spent much of their lives here.

I have more specific ideas that I hope to get into with you all and hash out visually. Ultimately, I hope that by working in these parameters I can come to a concise and elegant solution.

P1 Concept (Julia Simeone)

The concept for my logotype is based on how outgoing and bold I am as a person. I wasn't always bold and outgoing as I am now, but it developed through time spent in school, with friends, and family. It is now part of who I am. Being outgoing means standing out, being bright or unique. I would like to show this by using bold color and an a unique typeface that isn't often used. I was hoping to use a visual aid in this portrayal such as a rubiks cube with my name and a phrase I enjoy or another puzzle like device to show I am complex and strategic about life. To be bold is to go wherever you want with courage and strength. I believe that my confidence is what gets me through situations in life. This would be shown through contrast of color and brightness of my display. I wish to convey to the viewer of my works that I am lively, not afraid to take risks, and experiment with creativity in everything I do. This is what I'm hoping to portray in my logotype.

P1 Concept (Melissa D'Amico)

I found myself stuck trying to figure out some words to describe myself. Although I know myself more than anyone else, I felt odd trying to figure out ways to convey myself to someone through a logotype. I started thinking of some of my favorite memories and what they have in common. Most of the memories took place at the beach and/or during my favorite season of winter. Much like most girls who grow up with dads who surf, I view the beach as my second home, where I can clear my mind and only worry about whether or not I'm smiling too much. Almost everything good that ever happened to me (including my birth) happened during the cold, cheery season of winter. I started to discover similarities between me and these two things: like the beach, I am playful and bright, like the waves and the sunshine. I associate winter with my favorite color palette of cool colors like blues and violets, and winter is filled with sweetness and happiness. I plan to incorporate all of these traits into my logotype.

P1 Concept (Alina Shafii)

Down to the simplest terms what I enjoy most is creating objects. I have a very particular fascination with handmade objects, clay specifically - from sculptural to functional objects. My love for the handmade stems from my desire to create things that will make people laugh and see something beyond a first glance. For my logotype, I want to capture attributes I see in myself - cleverness, humor, and whimsy. I hope to intentionally make design choices that influence how the viewer evaluates my logotype. I want the viewer to not only see my strongest traits, but to also notice something different, interesting, and clever that will hopefully make them laugh. I want my logotype to be memorable and completely unique to my own love of always wanting to learn/discover/ notice something interesting in the world.

P1: Ana Linares

I want my logotype to reflect my last couple of years as an art student. More specifically, I think it would be interesting to employ some of the visual elements and conceptual trends of my most recent work. Lately I've been exploring the idea of personal heritage and cross-generational relationships and how they have affected my personal development as well as my capabilities as an individual. As a part of my investigation, I aim to create visual definitions of myself by using imagery and text from an environment that came before miine. A logotype should be a reflection of the self and since my art is very self-referential, I believe it will make for great inspiration for my personal logotype. In regards to palette and aesthetic, I will be experimenting with muted tones and sepia tones and using the styles and font of archival documentation as inspiration for the letterforms. I also want to experiment with the idea of text within text and the aesthetic of colorized photography.

P1 Concept (Derrick Ligon)

When thinking about the concept of this project I wanted to stray away from the more specific tools used for identifying oneself, like names, characteristics and things that are used as tags. Instead I wanted to focus on the products of those tags and the fruits that stem from those branches. Those are where the specifics of who you really are generate from. Yes a name says who you are, and a characteristic like outgoing says what you are like, but the byproducts of them are what really show who you are. So the words that I wrote down were things like places, activities, or things that I relate who I am to, and from there wrote down words that relate to that. Therefore I am not just identifying who I am surface level, but rather the details that are ingrained into who I am and where I go to find my identity.

P1 Concept (Allyson Lindner)

My concept deals with the three words that drive me to be myself. Those three words are bubbly, playful, and structured. I know its hard to relate these words, but let me explain. Bubbly and playful are how I react in a normal situation I am fun, outgoing, and a very happy go lucky person to begin with, and that's just how I was born. However, the reason I can be so happy and carefree is because of how I structure things, since I basically map out my whole schedule and time-line of when things should be done and when I should work on things, it is easy for me to release some stress. I should be a stressed individual with no time for anything, but since I am very structured with my time, I can be the bubbly playful person I love being, as well as complete my goals without even breaking a sweat. =] So in the end I want to create a fun logotype that displays all of those fun and outgoing qualities as well as structured forms and different ways of allowing the structured part of myself show in the fun and playful text.

P1 Concept (Lauren Castro)

For my logo type I am trying to explore not only characteristics about myself but also things that I am fascinated with and what makes me like them. For example, I am really intrigued by trees. Something about the natural beauty of them has always kept me awe-struck. But they can also represent many other things as well- life, death, decay, growth, strength, time, lineage, etc. Another thing that fascinates me is the human heart. It strikes a personal note with me because I myself have a heart condition that affects me. I am interested in learning about all aspects of the heart and how it is supposed to be such a strong and vital organ, yet it can be so flawed and vulnerable. The preciousness and fragility of it is amazing to me. So I am examining the reasons why I have affinity for these things and how their attributes affect me, hoping to turn them around and use them in more literal sense in my logo type.

P1 Concept- Cristina Fernandez

My concept is to show an overall translucency of my personality. On the outside, I may show a quiet, calm persona; but inside lies a wild, chaotic, and interesting character.Usually, when I first meet someone new, I keep to myself and sort of put up a front. As time goes on, that front will slowly dissolve and I become more outgoing and reveal a little more about myself. With my logotype, I plan on creating a look of innocence that barely shadows an intriguing background.

Saturday, September 4, 2010

P1 Concept: Jamie Kadin

Painting + Music + Piano + Dance = Relaxing + Stress-free + Time-less + A get-away.

Expressing myself in these various ways helps me cope with life and stay content and happy. When life gets tough and stressful, doing these things help me relax and feel better about myself, and about life in general. If I'm having the worst day and everything just seems to go wrong, I feel completely opposite and amazing after releasing adrenaline from dance. I also like learning. I like learning new dances and practicing them over and over again until I get them right. I feel the same way about my art. I find myself often attracted to being able to copy works of art to perfection. With piano as well, I like to learn popular songs that either my friends or I know and can sing along to, and I play them until they sound right. I feel like music really brings people together. When people play piano live in front of you, it can have some sort of magical quality at times that tends to lure people in. I love the sound of various songs played on piano and pretty much also just love music in general. I'm hoping that for my logo I can find a way to incorporate some of these concepts, and to display a sense of myself and how I feel from participating in these activities that I love.

P1 Concept - Alexandra Villella


My concept for the upcoming logotype will incorporate a few different aspects about myself. First and foremost, is positivism. This is somewhat of a new thing for me and it is one of my goals that I plan to work on this semester. I want my logotype to pop, standout and radiate a good attitude for the viewers and myself. I am going to rid myself of the stress and worry that overwhelmed my past and incorporate positivism and good vibes. Another part of me that I want to include in my logotype is the concept of togetherness and connectivity. In my life, I like things to be together, in order and prioritized. I enjoy being together and connected with nature, music, my friends and especially my family. Those are the other things I am including into my concept. 

P1 Concept : Jessica Stoun

Socially, we like to brand ourselves on  monogrammed towels, backpacks, and underwear. Corporately, we create identity by stamping logotype on the products we sell. Highlighting the overlap between these social and corporate branding phenomena, I'm trying to define how my possessions -especially clothing- could possibly describe my identity in a marketable sense. I realized that, for me, possession is mostly an excuse to share --my style, my personality, my mood. All of that takes place in a figurative sense. Ultimately, I'd like to find where the literal sense could be integrated into my own logotype. It would have to represent the actual act of sharing and incorporate ideas of evolution. Evolution because, sharing my personality through a marketable concept is in itself a way of spreading one's "genes", or identity. I'd like to take a second look at the idea of being a consumer or promoting consumerism as something self-gaining, as it is in our own self-interest to promote the spread of our own ideology; but also as something that be simultaneously altruistic, as in sharing. Thus, with my logotype I will ensure that my identity will spread and endure through others, while they gain from what I have to share.