Thursday, December 9, 2010
Lettercult
Alexandra ;-)
Wednesday, December 1, 2010
Saturday, November 27, 2010
Tuesday, November 23, 2010
Sunday, November 21, 2010
Call for Action!!! Help Alina with her new topic!
As I told you in an email today, Alina has decided to change her book topic. After evaluating that her previous topic certainly wasn't working in many senses, she decided to catch up with a new topic, and produce the mood board and two possible layouts this weekend to get feedback from you guys.
Thursday, November 18, 2010
Dancing Typography
Friday, November 12, 2010
Letter and Ligatures
http://interject.me/letters
gaby
Monday, November 8, 2010
Color in Motion
Thursday, November 4, 2010
The most interesting find on the textbook
Click Here to check it out
Wednesday, November 3, 2010
Grid Exercise -- typographic crimes (raw text)
Tuesday, November 2, 2010
2011 Calendar Design by Caitlin Keegan
http://www.designspongeonline.com/2010/10/caitlin-keegan-2011-calendar.html
Saturday, October 30, 2010
Website Layouts
I came across this cool website with tons of design layouts. There are 20 on first page of the link, but then there are options to look at more where it says 'For more design inspiration'.
Check it outttt. :-)
Alexandra
Friday, October 29, 2010
Interesting logos
So there are a few I've seen before, but over all these are amazing logos
Thursday, October 28, 2010
Wednesday, October 27, 2010
Lettering Designers Video Interviews
Check out these interviews... Lettering designers Jesse Ragan, Louise Fili and Jessica Hische.
http://www.designspongeonline.com/2010/10/video-interview-type-font-and-lettering-experts.html
Tuesday, October 26, 2010
Thursday, October 21, 2010
Notes on the Grid
Marinetti established the Futurist movement in 1919 Italy, questioning the function of the frame. He implemented the use of a very flexible grid with manipulated styles and sizes of type. This technique became a huge influence to Dada, who began to use collage heavily in their work.
El Lissitzky, a Russian Constructivist, chose to emphasize the mechanics of the letterpress in his poster design. His work also brought new ideas to the concept of symmetry and balance as space begins to work outside the visible plain. Bauhaus took these ideas and saw the grid as a "gateway to the infinite". Abstract artists like Mondrian used this expansion of the grid technique.
Jan Tschichold published "New Typography" in 1928, taking formal advice from the Futurist, Constructivist, and De Stijl movements. The book presented the commercial opportunities of grid design as a means of order based on standard measure variations.
The Golden Section is the perfect manifestation of the grid, derived from the golden ratio that says the smallest of the two elements relates to the larger element in the same way that the larger element relates to the two combined. Based on the perfect spiral found in nature and the Fibonachi series.
The simplest grid is a single column of text surrounded by margins. When working with the grid, one can choose to work outside in, working with preset margin dimensions, or inside out, where the dimensions are decided afterward.
The Multiple Column grid is much more complex incorporating not only text but also illustration. The more columns, the more flexibility of the grid. Grids may also direct hierarchy in this manner.
A hang line allows extra space between two columns of text to maintain structure. A modular grid is the creation of grids -where horizontal divisions meet vertical divisions- across the page. This concept was used a lot by Modernists of the 1950s and 60s.
Pixar vs. Dreamworks
http://retinart.net/critique/stories-their-brands-tell
Examples of Well-Designed Contact Pages
Wednesday, October 20, 2010
Poster Design for USC
Sunday, October 17, 2010
This is Real Design
Wednesday, October 13, 2010
Lecture Series Posters
have your say in helvetica
Came across this cross-stitching helvetica kit in a design blog and thought I'd share it with you guys:
http://www.designspongeonline.com/2010/10/have-your-say-in-helvetica.html
Tuesday, October 12, 2010
Poster designs
20 Questions for Clients
Click Here
Monday, October 11, 2010
Gapgate
Web Typography Tools
Sunday, October 10, 2010
A Year in Caps calendar
Stumbled upon these today and thought they were pretty cool little calendars, check them out here:
http://heatherlinshome.bigcartel.com/product/a-year-in-caps-a-2011-typographic-calendar
Saturday, October 9, 2010
Feltron Annual Report
Sustainable Design
Taken from the article here.
Web Designs
Click Here!
Thursday, October 7, 2010
Dropbox
Someone told me about this service, and I thought I'd pass it along. It's not directly related to type, but its a great utility if you work with files on many different computers, or you do something you'd like to save while working in the computer lab. Dropbox is a free service that gives you 2 GB of online storage for free. You can upload any type of file, and on Mac and PC, you can download a program that integrates the service into the Finder or Windows explorer, so it's drag and drop. Really helpful and much less of a hassle than remembering a flash drive or emailing files to yourself.
Check it out at dropbox.com.
Wednesday, October 6, 2010
Hierarchy Exercise - 10/07/10
DRUG FACTS
Active Ingredients
Acetaminophen 325 mg Purpose Pain Reliever/Fever reducer
Dextromethorphan BBr 10 mg Purpose Cough Suppressant
Phenylephrine MCI 5 mg Purpose Nasal decongestant
Uses
Temporarily relieves common cold/flu symptoms:
Nasal Congestion
Sore throat
Cough due to minor throat and bronchial irritation
Headache
Minor aches and pains
Fever
Warnings
Overdose warning: Taking more than the recommended dose can cause serious health problems, including liver damage. In case of overdose, get medical help or contact a Poison Control Center right away. Quick medical attention is critical for adults as well as for children even if you do not notice any signs of symptoms.
Alcohol warning: If you consume 3 or more alcoholic drinks every day, ask your doctor whether you should take acetaminophen or other pain relievers/fever reducers. Acetaminophen can cause liver damage.
Do not use
With any other product containing acetaminophen
If you are now taking a prescription monoamine oxidase inhibitor (MAOI) (certain drugs for depression, psychiatric or emotional conditions, or Parkinson's disease), or for 2 weeks after stopping the MAOI drug. If you do not know if your prescription drug contains an MAOI, ask a doctor or pharmacist before taking this product.
Ask a doctor before use if you have
Heart disease
Thyroid disease
High blood pressure
Trouble urinating due to an enlarged prostate gland
Cough that occurs with too much phlegm (mucus)
Diabetes
Persistent or chronic cough as occurs with smoking, asthma or emphysema
When using this product do not use more than directed.
Stop use and ask doctor if
You get nervous, dizzy or sleepless
Pain, nasal congestion or cough gets worse or lasts more than 7 days
Fever gets worse or lasts more than 3 days
Redness or swelling is present
New symptoms occur
Sore throat is severe, lasts for more than 2 days, is accompanied or followed by fever, headache, rash, nausea or vomiting.
Cough comes back or occurs with rash or headache that lasts. These could be signs of a serious condition.
If pregnant or breast -feeding, ask a health professional before use.
Keep out of reach of children.
Directions
Do not use more than directed (see overdose warning)
Do not exceed 6 doses per 24 hours
Adults and children 12 years and over 2 softgels with water every 4 hours
Children 4 to under 12 years ask a doctor
Children under 4 years do not use
When using other Daytime or Nighttime products, carefully read each label to ensure correct dosing.
Some possible designers and typographers -- Project 2
I put together this list of typographers and designers, in case that you want to explore their work and use it as inspiration for your project 2. If you need to see the info sheet, go to the Materials page of this blog or click here.
Saul Bass
Paul Rand
Massimo Vignelli
Milton Glaser
Jan Tschichold
Paula Scher
Stephanie Chen
Neville Brody
Chip Kidd
Art Chantry
David Carson
David Airey
Marian Bantjes
Nikolay Saveliev
Erik Spiekermann
Mathew Carter
Stefan Sagmeister
Michael Beirut
James Victore
Mike Perry
Emily CM Anderson
Jessica Hische
Ellen Lupton
Zusana Licko
Debbie Millman
Luoise Fili
Seymour Chwast
Jonathan Hoefler
Jonathan Ive
Tibor Kalman
Peter Saville
Warren Chappell
Tobias Frere-Jones
Paul Sahre
Tuesday, October 5, 2010
Cirque Du Soleil Webpage
Monday, October 4, 2010
Saturday, October 2, 2010
Thursday, September 30, 2010
Tuesday, September 28, 2010
Jessica Hische video
Saturday, September 25, 2010
Sweet Typography
http://www.graphicmania.net/typographic-ideas/
Friday, September 24, 2010
Tart Workshop

Hey guys I found this cool blog that belongs to Crystal Kluge, who has designed many interesting typefaces. Check out her site:
http://tartworkshop.blogspot.com/
Thursday, September 23, 2010
Adobe Kuler
Wednesday, September 22, 2010
Notes on 'Text' from 9/21
1. The body text is the main block of text.
2. Designers treat body text by breaking it up into pieces to make it easier to read. For example, the use of indentation or links.
3. The term "avoiding" reading refers to making it easier to read, keeping the reader from struggling and have better readability.
4. The importance of movable type allows for mass production and cost reduction. The function of it allows for more accuracy and gives the editor's an easier job of making corrections.
5. Technological tools have changed the way we proofread, correct and manage copyright in that there are no more original manuscripts, things can be reformatted, repurposed and recombined. Also, redlining is replacing hieroglyphics.
6. Spacing is the physical object that is placed between letters. Leading is the horizontal space between lines.
7. The deconstruction theory relates to the alphabet by representing sound; it has no function without silent marks and space. Typography provides the silent marks and employs habits and techniques.
8. Linearity is a singular body of a traditional text page, one page in and out. Designers can control and manipulate the viewers.
9. Examples of linearity is the CNN scroll, Powerpoint and designers can control how the viewers eye moves across a page.
10. Typography as 'Discourse': Traditional dichotomy was shifted so images can be analyzed like text and text like images. We are communicating through text.
11. Web reading is based off culture of productive, not contemplative layout. There is impatience in digital reading, as opposed to print reading.
12. Dada and Futurism, in typography , created texts whose content was inextricable from the concrete layout of specific letterform. They combined form and content while Modernists pulled it back apart.
13. Example of how typography can change the construction and use of mediums, products and interfaces --- Typography is the main part of the iPhones usability and interface. If replaced with perhaps a serif font, it would completely change the design and readability of the iPhone. This may even discourage costumers to by it.
Tuesday, September 21, 2010
Inspirational Logo Designs
Thursday, September 16, 2010
Computer Arts Magazine
http://www.computerarts.co.uk/
Wednesday, September 15, 2010
Inspirational Typography
http://www.reencoded.com/2009/11/25/25-inspirational-typography-examples/
Enjoy!
Respond to my question below, please!
Question for the class!
Call: 561-459-0494
Please and thank you!
Alexandra
Tuesday, September 14, 2010
Sunday, September 12, 2010
Project 1 concept (Michelle Bach)
Thursday, September 9, 2010
Still on the topic of calendars...
There are so many creative calendars, I just had to add this one to the collection. It has an incredibly sleek design and the idea is simple and ingenious. You simply place fruit stickers onto the corresponding day when you eat it. You can get one here from the designer ViK.
Wednesday, September 8, 2010
Found on Google
Stumbled across..
Tuesday, September 7, 2010
9/7/10 Notes
Typography Notes
9/7/10
· 1990s: designers continued building fonts for general purpose to comfortably accommodate bodies of text
· these fonts provide designers with flexible patterns of letterforms coordinated within larger families
· Zuzana Lico, a pioneer of the digital era, created the font Mrs. Eaves
o Mrs. Eaves was inspired by John Baskerville’s type face
o Eave was said to be Baskerville’s mistress
o Mrs. Eaves was created in 1996
· Quadraat, also called “all purpose Baroque” was created by Fred Smeijers
o It’s a Dutch font and was created in 1992
· Scala was invented by Martin Majoor and has many variations such as vertical italics
o (Scala was the type face used in the text book!)
· Gotham was introduced in 2000 by Tebias Frere-Jones
o It was inspired by Port Authority Bus Terminal in NYC
o It’s geometric
· When finding a font, one should consider the different font’s history, connotation, and formal qualities
· ANATAMY OF THE LETTER
o Baseline: stable axis along a line of text
o X-height: height of lowercase letter (based on the letter “x”)
o Capheight: height between the baseline and the top of the letter
o Asender: may extend above cap height
o Counter: center of letters such as “o”
o (more letter anatomy parts on hand out)
· height: based on the point system, It also measures the distance between lines, or leading
· leading: lines between letters
· 12 points = 1 pica
· 6 picas (72 points) = 1 inch
· type can also be measured in inches, millimeters, or pixels
· TYPE CRIMES:
o Horizontal or vertical scaling
o Pseudo Italics
o Pseudo Bold
o Pseudo SMALL CAPS
· Interstate has many examples of variations
· Scala also has many variations but the sans serif offers even more
· 7 TYPE CLASSIFICATIONS
1. Sabon: Humanistic or Old Style
§ thinner
2. Baskerville: Transitional
§ A little more contrast in thickness
3. Bodoni: Modern
§ Bigger differences in line thickness
4. Clarendon: Egyptian or Slab Serif
§ Used in advertising, also known as “Monster Fonts”
5. Gill Sans: Humanist Sans Serif
§ Caligraphic
6. Helvetica: Transitional or Anonymous Sans Serif
§ Created by Max Mledinger in 1957
§ Based on futuristic Bauhaus
7. Futura: Geometric Sans Serif
§ Based even more on the Bauhaus fonts
· 16th century: organized typefaces into matched families when printers began coordinating romans and italics
Sunday, September 5, 2010
What Typeface are you?
P1 Concept (Vicki Heda)
P1 Concept (Chris Thomas)
P1 Concept (Julia Simeone)
P1 Concept (Melissa D'Amico)
P1 Concept (Alina Shafii)
Down to the simplest terms what I enjoy most is creating objects. I have a very particular fascination with handmade objects, clay specifically - from sculptural to functional objects. My love for the handmade stems from my desire to create things that will make people laugh and see something beyond a first glance. For my logotype, I want to capture attributes I see in myself - cleverness, humor, and whimsy. I hope to intentionally make design choices that influence how the viewer evaluates my logotype. I want the viewer to not only see my strongest traits, but to also notice something different, interesting, and clever that will hopefully make them laugh. I want my logotype to be memorable and completely unique to my own love of always wanting to learn/discover/ notice something interesting in the world.

















